Stadeum Media

Facebook and Instagram: Tools to engage and empower fans

Social Media plays an important role in today's sports world. There are many different social media platforms like Facebook, Twitter, Instagram and YouTube etc.; people can use these social media tools really conveniently in their daily lives.

Social media has become an important tool for distributing contents and attracting new readers, as well as creating more participation. The social media tools have impacted the sports from many different ways, such as communications and sports marketing.

How Sports Team can use Facebook and Instagram?

Live Streaming

Facebook and Instagram can be great platforms to stream games, races, and matches in the sporting world. By using those platforms, all the fans can be found in one place with the ability to interact with each other during and after the event. Sports organizations can monetize their video content during the live streaming moving the telespectators to both platforms.

Fan engagement

Facebook and Instagram platforms have become a popular way for football fans to follow the club or team that they support and stay up to date with all the latest news and results. This has become one of the easiest ways for fans to get information about their team

Closer to the players

Fans have found that following their favorite sporting star on social media is a great way to get close to them and find out more about them. With instant access to photos, news and personal posts, it is one of the best ways to get close to someone even if you don’t actually know them.


Facebook and Instagram are all full of different types of sports content including short match clips, interviews, pre-match footage and training ground footage, some of which are exclusive to social media.

Sports Campaigns

One of the things that social media is most successful for is spreading a message quickly, which is why many brands and organizations use it for sporting campaigns. For example, the hashtag #ThisGirlCan which was made to encourage women to get into sports went viral, and in the end got over 8 million views in 2015 alone.


Facebook and Instagram allow sports clubs to monetize their content through branded content and ad breaks. Social media open a new world for sports organization outside the clasic way of monetizing their activities.

Facebook shop drive fans from the club page to online shop helping in this way the merchandising sales rate.

Facebook and Instagram top features for sports teams

Top Fans

The badges which are displayed next to fan name pop up as “top fan” or “valued commenter” alongside users' names. The “Valued Commenter” badge is awarded when someone comments frequently on a Page or in a Group, and the “Top Fan” badge is acquired when a fan is one of the most active.

Facebook Shop

Sports team can add a shop in the Facebook page. Clubs can use this section to list products that are selling and connect with more customers on Facebook. While any business can have a shop, this feature best serves clubs that merchandise products using an online shop.

Sports clubs Facebook shop must:

  • Sell physical items; and
  • Agree with our Merchant Terms;

Shops have different features depending on club location. They can be valuable to sports clubs because can:

  • Add as many products as club want
  • Customize sports club product inventory
  • Communicate with customers
  • Get insights
  • Distribute club products broadly

Branded content

Branded content is a creator or publisher's content that features or is influenced by a business partner for an exchange of value. Creators or publishers are responsible for tagging the business partners' Page when posting branded content.


Facebook records who has clicked or viewed an ad, as well as who has fired a pixel on a conversion page on sports club website. This allows Facebook attribution to correlate a conversion with the date of an ad impression (provided it's within the attribution window).


The Facebook pixel is a snippet of JavaScript code that allows club to track visitor activity on website. It works by loading a small library of functions which club can use whenever a site visitor takes an action (called an event) that club want to track (called a conversion).

Tracked conversions appear in the Facebook Ads Manager and in the Facebook Analytics dashboard, where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for dynamic ads campaigns, and to analyze that effectiveness of club website's conversion funnels.


Facebook Analytics allows club to understand and optimize club complete customer journey across mobile, web, bots, offline, and more. Facebook Analytics is available in a number of Facebook products or club can implement it into club mobile app or website. Begin Using Facebook Analytics in the Help Center has a list of Facebook products that already include Facebook Analytics.

Tag products

Club can tag products from shop or catalogue in club photos and videos. When fans see club products tagged in posts, they can click those tags to shop for club products.

Club can tag up to 30 items. It is recommend club only tag products that appear in photos and videos in order posts stay relevant to fans.

Business manager

Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their company's Pages, ad accounts, catalogs and pixels in one place, without sharing login information or being connected to their coworkers on Facebook.