Facebook Watch has a new program to fund publisher shows starring influencers

Written on 02/20/2019
Stadeum Sports

Facebook has created a new funding program where it would work with publishers and influencers on new shows for Facebook Watch.

Over the past few months, Facebook has been meeting with publishers and studio production partners in an effort to solicit pitches for shows that would be funded by Facebook, produced by the production partner and starring influencers with a huge number of followers on Facebook, Instagram and other social platforms, according to sources familiar with the matter. This incubator program spans verticals including entertainment, news and sports. The creators would be in charge of the actual production of the show, with Facebook providing funding and other support services, sources said.